Lady Gaga & Dom Pérignon Are Behind The Most Exquisite Collaboration Of 2021
The collaboration everyone needed but no one saw coming has arrived: Lady Gaga x Dom Pérignon. The essence of celebration, the pop powerhouse called upon her longtime creative collaborator Nicola Formichetti and photographer Nick Knight, who has been shooting the performer since her Monster Ball days, to make a mesmerising campaign showcasing how Gaga does champagne. The message? “Fantasy is one of humankind’s highest achievements,” asserts Knight of the side of whimsy Gaga serves up with her fizz.
“Dom Pérignon will not make a vintage unless it’s right, unless the harvest lives up to their aesthetic ideal, that sort of determination and exigency is very similar to how hard Gaga will push herself artistically,” adds Knight, who has nothing but praise for the “Stupid Love” singer’s bubbly vision. “She always pushes herself to the maximum, never gives up, and will work until she drops. She has total 100 per cent devotion to attaining the best image; I cannot ask for more than that!”
The energising images of Gaga posing with her Dom Pérignon Rosé within the “Queendom”, her frothy pink universe filled with fabulous candy floss-coloured fashion and exquisitely pale champagne, have already gone down a storm with the Little Monsters, Gaga’s dedicated fan base who have been raising emoji glasses via Instagram. “Nicola describes [the campaign] as the essence of Dom, mixed with me, warped in time,” asserts Gaga of the unabashedly bold way to celebrate the 12-year process of harvesting the pinot noir grape into a truly “magnetic” rosé.